Founded in 1998 by pioneering entrepreneur Tara Fela-Durotoye, House of Tara is one of Nigeria's most influential and innovative beauty brands. Widely recognized as a trailblazer in the country's beauty industry, the company revolutionized the market by establishing Nigeria's first professional make-up studio and beauty school, setting new standards for beauty education, professional training, and cosmetic artistry.
House of Tara offers a comprehensive portfolio of premium beauty, skincare, personal care, and professional make-up products designed to meet the diverse needs of African consumers. Its product range includes foundations tailored for African skin tones, lipsticks, powders, eye makeup, skincare essentials, beauty accessories, and professional cosmetics used by makeup artists and beauty professionals across the country.
With an extensive network of retail studios and beauty outlets throughout Lagos and other major Nigerian cities, House of Tara has built a strong reputation for quality, innovation, and customer service. Beyond retail, the company has empowered thousands of women through its beauty entrepreneurship programs, professional training initiatives, and nationwide network of beauty representatives, creating employment opportunities and promoting financial independence.
Today, House of Tara continues to shape the Nigerian and African beauty landscape by combining world-class beauty solutions with a deep understanding of local consumer needs. The brand remains committed to excellence, innovation, and the development of Africa's beauty industry, making it one of the continent's most respected homegrown cosmetics companies.