Event Overview & Specifications
| Location: | Nairobi, Kenya |
|---|---|
| Venue: | Impala Club, Ngong' Road, Nairobi |
| Dates: | December 4-6, 2026 |
Africa Beauty Show is the No.1 consumer and trade exhibition celebrating Kenya's rapidly growing beauty, personal care, cosmetics, wellness, and lifestyle industries. The event brings together the people, brands, products, and ideas shaping the future of beauty and personal care across Kenya and the wider African market.
Co-located with the Kenya Food & Drink Festival, Africa Health & Wellness Expo, and Africa Hotels & Travel Expo, Africa Beauty Show forms part of a unique multi-sector lifestyle destination. Together, these events create a vibrant platform connecting beauty enthusiasts, consumers, industry professionals, international and local brands, retailers, distributors, hospitality operators, investors, and business buyers under one roof.
Discover the Future of Beauty
Africa Beauty Show provides an exciting platform for local and international companies to showcase the latest products, technologies, services, and innovations across the beauty and personal care industry.
The exhibition covers a diverse range of sectors, including:
Skincare and body care
Cosmetics and makeup
Haircare and professional hair products
Perfumes and fragrances
Personal care and grooming
Beauty technology and equipment
Spa and wellness services
Fitness and healthy living
Holistic health and wellbeing
Professional beauty services
An Interactive Consumer Experience
Africa Beauty Show goes beyond traditional product displays. Visitors have the opportunity to discover new brands, experience products firsthand, engage directly with exhibitors, watch live demonstrations, receive expert beauty advice, explore wellness experiences, and take advantage of exclusive show offers.
The event is designed to create meaningful interaction between brands and consumers, allowing exhibitors to demonstrate their products, understand customer preferences, build brand loyalty, generate leads, and create memorable experiences.
A Powerful B2B Marketplace
For businesses, Africa Beauty Show provides an important platform for B2B networking, sourcing, distribution, brand development, and market expansion.
Exhibitors can connect with retailers, wholesalers, distributors, salons, spas, beauty professionals, hospitality operators, purchasing decision-makers, investors, and other industry stakeholders seeking new products and commercial opportunities.
International brands can also use the event as a strategic entry point into the Kenyan and wider East African beauty market, developing relationships with local partners and gaining valuable insights into consumer demand and emerging market trends.
Where Beauty Meets Lifestyle
The modern consumer is increasingly interested in more than traditional beauty products. Africa Beauty Show reflects the growing focus on healthy living, self-care, personal expression, wellness, confidence, and lifestyle experiences.
Its co-location with food, health, wellness, hotels, and travel events creates an integrated lifestyle environment where visitors can explore different dimensions of modern living in a single destination.
Opportunities for Exhibitors & Sponsors
For exhibitors and sponsors, Africa Beauty Show offers access to a diverse and engaged audience of consumers, beauty professionals, retailers, distributors, hospitality buyers, investors, and business decision-makers.
The event provides opportunities to:
Launch new products and brands
Generate qualified business leads
Meet distributors and retail partners
Build consumer awareness and loyalty
Demonstrate products and services
Conduct market research and gather consumer insights
Develop B2B partnerships
Expand into new African markets
Position brands alongside leading industry players
Celebrating Africa's Beauty Economy
Africa Beauty Show is more than an exhibition—it is a celebration of the creativity, innovation, entrepreneurship, and commercial potential of Africa's beauty and personal care economy.
By bringing together beauty, fashion, food, health, travel, wellness, and lifestyle, the event creates an energetic environment where businesses can connect, consumers can discover, and brands can grow.
Africa Beauty Show — Where beauty, business and lifestyle come together to inspire confidence, discover innovation and create new experiences.