BEAUTYWORLD RIYADH

Beautyworld Riyadh has established itself as one of the most influential trade platforms for the beauty, cosmetics, wellness, and personal care industries in the Kingdom of Saudi Arabia. Serving as a strategic meeting point for international manufacturers, brands, distributors, retailers, and beauty professionals, the exhibition provides unparalleled opportunities to build partnerships, strengthen business networks, and expand market presence within one of the Middle East’s fastest-growing beauty markets.

Taking place from 21 – 23 June 2027 at the Riyadh Front Exhibition & Conference Center, the 6th edition of Beautyworld Riyadh is expected to be the largest and most international event in its history. The exhibition will showcase the complete beauty value chain, bringing together industry leaders and decision-makers from across Saudi Arabia, the GCC, the wider Middle East, Africa, Asia, and Europe.

Comprehensive Product Sectors

Visitors will discover an extensive range of products, innovations, and solutions covering every segment of the beauty industry, including:

• Cosmetics & Skincare

• Finished Fragrances & Fragrance Compounds

• Hair Care, Nails & Salon Supplies

• Personal Care & Hygiene Products

• Supply Chain, Packaging & Business Services

• Beauty Technology & Digital Solutions

From emerging brands and innovative formulations to advanced beauty technologies and manufacturing solutions, Beautyworld Riyadh offers a complete overview of the industry's latest developments and future trends.

Who Will Attend?

Beautyworld Riyadh attracts a highly targeted audience of trade professionals and decision-makers, including:

• Distributors and Dealers

• Manufacturers and Brand Owners

• Retailers and Wholesalers

• Importers and Exporters

• Beauty and Hair Professionals

• Salon and Spa Owners

• Hotel and Spa Developers

• Cosmetologists and Beauty Therapists

• Consultants and Trainers

• Trade Associations

• Government Agencies

• Industry Media Representatives

The exhibition provides an ideal environment for networking, sourcing new products, identifying business opportunities, and establishing long-term commercial partnerships.

Saudi Arabia: A Market Full of Opportunity

Saudi Arabia continues to emerge as one of the most attractive beauty and personal care markets globally. Consumer spending on cosmetics reached an estimated US$5.21 billion in 2023 and is projected to grow to approximately US$5.64 billion by 2028, highlighting the sector's resilience and long-term growth potential.

The wider Middle East and North Africa (MENA) beauty and personal care market is valued at more than US$46 billion, making it one of the most lucrative beauty regions worldwide. Growth is being driven by several key factors, including, a young and digitally connected population, rapid urbanization and rising disposable incomes.

As Saudi Arabia continues to diversify its economy and invest in consumer industries, Beautyworld Riyadh 2027 stands as the premier destination for companies seeking access to one of the region's most dynamic and rapidly evolving beauty markets.

Beyond business networking and product sourcing, Beautyworld Riyadh serves as a knowledge-sharing platform for industry professionals. Over three days, visitors can participate in conferences, presentations, trend sessions, and expert-led discussions covering:

• Emerging beauty trends

• Consumer behavior insights

• Retail transformation

• Beauty technology innovations

• Sustainability in cosmetics

• The future of fragrance and personal care

• Market opportunities across Saudi Arabia and the GCC

These sessions bring together leading industry experts, analysts, brand owners, and innovators to explore the future direction of the beauty sector.

Organised by Messe Frankfurt

Beautyworld Riyadh is organised by Messe Frankfurt, one of the world's leading trade fair, congress, and event organisers. With operations spanning approximately 180 countries and a network of subsidiaries across the globe, Messe Frankfurt delivers internationally recognised exhibitions that connect businesses and industries worldwide.

Messe Frankfurt Saudi Arabia manages a growing portfolio of successful exhibitions, including:

• ACHEMA Middle East

• AERO Middle East

• Automechanika Riyadh

• Beautyworld Riyadh

• Intersec Saudi Arabia

Last year, Messe Frankfurt Saudi Arabia's exhibitions welcomed more than 1,300 exhibitors and 60,000 visitors representing over 70 countries, reinforcing its position as a leading organiser of international trade events in the Kingdom.