The 55th edition of Cosmoprof Worldwide Bologna, the B2B leading event for companies and operators in the cosmetics industry worldwide, will take place from Thursday, 21 to Sunday, 24 March 2024. All salons will open simultaneously from Thursday, 21 March: Cosmopack, dedicated to the supply chain, and Cosmo Perfumery & Cosmetics, which hosts companies and retail operators for the Perfumery and Cosmetics sector, will run for three days until Saturday, 23 March, while Cosmo Hair, Nail & Beauty Salon, dedicated to the professional channel, will run for four days and close on Sunday, 24 March. The special initiatives and projects of Cosmoprof Worldwide Bologna 2024 will be adapted to the new opening dates, with a rich calendar of events dedicated to exhibitors and visitors until Sunday evening.

To offer a fitting program of visits and dedicated services to international operators, Cosmoprof Worldwide Bologna has increased investments in the Buyer Program. This project aims to favour the exchange between supply and demand. Thanks to the Buyer Program, buyers, retailers, and distributors can receive support and indications to better organize their experience at the event and discover the most valuable products and services to develop their business. Managers, importers, distributors, wholesalers belonging to all represented sectors and distribution channels can participate in the Buyer Program. 

To optimize the experience at Cosmoprof and organize business meetings beforehand, Cosmoprof My Match is the digital match-making platform created by Cosmoprof. The service has constantly evolved, and today it offers live chat and virtual tools that facilitate networking between company and operator.

Cosmoprof My Match and the Buyer Program offer a double service to professionals. Exhibitors have at their disposal a virtual showcase to present product launches and to invite the most qualified and valuable operators to their stand for the development of new collaborations. At the same time, visitors from worldwide can play an active role in the purchasing process. They can select the most suitable brands and suppliers for their business, discover the main trends worldwide, and get inspired by the most innovative proposals present at Cosmoprof.

To facilitate the presence of buyers, distributors, importers, and wholesalers from the main markets, the Italian Ministry of Foreign Affairs and International Cooperation and ITA - Italian Trade Agency are offering strategic support. Thanks to the funds provided for the extraordinary Made in Italy promotion plan, Cosmoprof will guarantee a hospitality program and specific services for selected operators. 

The green corridors established in recent months to support the internationalization of the Italian trade fair system will allow foreign buyers and exhibitors from safe countries to reach Bologna in a facilitated way under a derogation on the quarantine. Finally, the recent approval of the decree-law - allowing the secure access of international operators from non-EU countries with vaccines other than those approved by the EMA - will further encourage the return to Cosmoprof in person. All the details are available on the Italian Ministry of Health website.

“The revision of the dates of the next edition is the natural consequence of the constant dialogue with our exhibitors and operators, and is a choice aimed at further favouring B2B meetings at the exhibition,” explains Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “The market shows that it is not only international stakeholders who have changed their approach to visiting trade shows by optimizing attendance on weekdays, but also Italian operators and professionals are asking to anticipate business meetings with suppliers and partners on Thursday and Friday.

Furthermore, the concurrent opening of all salons responds to the need to adapt to new market logic and meet the demands of operators. The decision to open all salons as early as Thursday will facilitate beauty centres’ and hair salons’ owners interested in new products from retail and private labels. Our goal is to optimize the presence of professionals on all days of the event, with more representative flows of all types of users.”.