The 55th edition of Cosmoprof Worldwide Bologna will take place from Thursday 21 to Sunday 24 March 2024.

For the first time, all salons will open simultaneously from Thursday, March 21. Cosmopack, dedicated to the supply chain, and Cosmo Perfumery & Cosmetics, that hosts companies and retail operators for the Perfumery and Cosmetics sector, will run for three days until Saturday, March 23, while Cosmo Hair, Nail & Beauty Salon, dedicated to the professional channel, will run for four days and close on Sunday, March 24.

The revision of opening dates for the next edition is the natural consequence of the constant dialogue that Cosmoprof has always established with exhibitors and attendees. This choice is intended to further encourage B2B meetings at the fair. Not only international stakeholders but also Italian professionals and operators ask to anticipate meetings with suppliers and partners on Thursday and Friday.

Furthermore, the concurrent opening of all sectors responds to the need to adapt to new market logic and meet the demands of operators. Cosmoprof's goal is to optimize the presence of professionals covering all the exhibition days, with more representative flows of all types of users.

The special initiatives and projects of Cosmoprof Worldwide Bologna 2024 will be adapted to the new opening dates, with a rich calendar of events dedicated to exhibitors and visitors until Sunday evening.

COSMOPROF PRESENTS THE NEW 2024/2025 ADV CAMPAIGN

With the launch of the new dates, Cosmoprof Worldwide Bologna presents the UNFILTRED BEAUTY / NATURAL BEAUTY campaign for the 2024 and 2025 editions of the Cosmoprof International Network events.

The new image, created by the Heads Collective communication agency, interprets the trend of using increasingly advanced filters available on smartphones and social media.

Cosmoprof brings attention back to natural beauty, cared for but not filtered, opening a crack in the diaphragm that separates us from reality, represented ideally and metaphorically by a sheet of coloured plexiglass.

The light and image chosen by internationally renowned photographer Giulio Rustichelli pass through the coloured filter to investigate expressions with simplicity, without hiding anything.

COSMOPACK 

This  exhibition,  dedicated  to  contract  manufacturing  and  private  label,  machinery, primary and secondary packaging, applicators, ingredients, and raw materials, displays continual growth. 

Automation and technology will be  the key words for the  2024 edition, with "smart" solutions presented by companies representing both the excellence of "Made in Italy" and international. 

With  the main concern  for Cosmopack 2024 being  the circular economy: The Factory project  will  explore  the  most  eco-friendly  industrial  solutions,  showing  the  entire circularity of plastic recovery. The reproduction of the supply chain set up in hall 19 will lead to the creation of a "scalp oil": a 100% "no compromise" product, with a formula completely  free  of  micro-plastics  and  a  bottle  with  regenerated  polymers,  obtained with  an  innovative  technology  and  "Carbon  footprint"  certificates.  The  Cosmopack Factory explores the future of sustainability in the cosmetics industry: a future that is already present, because thanks to the research and investments of the companies at Cosmopack,  it  is  now  possible  to  produce  beauty  products  that  respect  the environment and are in with accordance to the principles of circular economy. 

COSMO | PERFUMERY & COSMETICS 

Cosmoprime, dedicated to high-end cosmetics with a selective distribution, specifically in luxury concept stores, collects the latest trends in the sector. The area will offer Italian and international retailers a preview of the perfumery of the future: emerging brands, suggestions  from around the world, trends, and innovations that will shape the concept of retail for tomorrow.

Cosmoprime is a must-see as it features macro-trends of the beauty universe. Among the trends for 2024 is the concept of "holistic beauty", which links the effectiveness of a product to the wellbeing experience that the use of the product itself can give to the customer. The increasingly extreme customization of the new collections, not only for the  fragrance  and  skincare  sectors,  but  also  for  the  make-up  segment;  specific proposals  follow  the  peculiarities  of  the  client,  with  ad  hoc ingredients and formulations.  

The  most  innovative  devices  are  also  on  display,  with  the  latest  technologies developed  by  international  researchers.  Companies  specialized  in  products  derived from cannabis are growing in response to a growing interest in the positive effects of this ingredient. 

The men's  world  plays  a  key  role  at  Cosmoprime;  in  the  luxury  concept  store  of  the future, not only will skincare proposals made specifically for men increase, but make-up collections geared toward a male audience take centre stage, as a consequence of a greater attention to aesthetics which is characterizing men all over the world. 

Sustainability and green beauty are  the common  themes  for many of  the  companies exhibiting.  The Green  Prime  area  features exhibitors  containing  products  with  a  low environmental impact specific to retail, with ingredients of natural origin. 

A new area, Zoom On Emerging Prime, will be dedicated to young companies that are first-time  exhibitors  at Cosmoprof and are  looking  to meet  buyers,  distributors,  and retailers of  the most important cosmetics companies in  the world.  These emerging companies bring innovative retail proposals to the market. 

Selected  companies  in  the  Extraordinary  Gallery,  an  area  dedicated  to  prestige perfumery and cosmetics, will have an opportunity to participate in B2B meetings with highly qualified buyers. Within the area will be a showcase of companies dedicated to the green & organic beauty called the Extraordinary Green Gallery. 

A significant role is played by small and medium-sized international companies, which thanks to the activities of the local industry associations, can network with buyers from all over the world. Most of the new proposals come from the Asian continent, with an increase  in  companies  representing  Japan  and  specific  areas  dedicated  to  exhibitors from China and Korea. Significant interest in exhibiting at Cosmoprof has been shown by companies in Northern Europe and Scandinavia, ready to evaluate the opportunity at the event to present their beauty products outside their national borders. 

COSMO|HAIR & NAIL & BEAUTY SALON 

The Beauty Salon and Spa sector is recording an important growth, with the exhibition area growing by 20%. The three halls dedicated to the sector, which are the result of an  impressive  restructuring,  will  host  ad  hoc  projects,  in  collaboration  with  leading companies  in  the  sector.  Thanks  to  promotional  activities  in  international  markets, requests  for  participation  from  companies  from  Eastern  Europe  and  the  Balkans,  Latvia,  and  Lithuania  are  growing.  This means  that  the  brand awareness  of  Cosmoprof  is  increasing  in  the  world  and  the  event  is  recognized  as  a reference  point  for  professionals working  in  the  beauty  salon  distribution  channel  to experience  a  preview  of  the  latest  trends.  

The Nail  world  will  serve  as  the  focal  point  for companies specializing in vegan lacquers and lines based on vegetable ingredients. 

BolognaFiere  Group  has  brought  the  Cosmoprof  platform  all  over  the  world.  

In addition  to  Cosmoprof  events  in Bologna,  Las  Vegas, Mumbai,  and  Hong  Kong  (with Cosmoprof  Worldwide  Bologna,  Cosmoprof  North  America,  Cosmoprof  India,  and Cosmoprof  Asia),  the  group  acts  as  an  international  sales  agent  in  organizing  events dedicated to the beauty world in strategic markets for the growth of the sector: Belleza y Salud in Bogotá, Colombia and in Southeast Asia with BeautyExpo (Malaysia), AseanBeauty (Thailand), PhilBeauty (Philippines), and VietBeauty (Vietnam). 

Africa Business Pages and Beauty Africa are the Official Media Partner for Cosmoprof Worldwide Bologna and promotes the event amongst African countries.