The Africa International Hair & Beauty Fair (AIHBF) 2026 is Africa's premier gathering for the hair, beauty, wellness, and grooming industries, bringing together leading brands, beauty professionals, educators, distributors, retailers, salon owners, and trendsetters from across the continent and around the world. More than just an exhibition, AIHBF is a vibrant platform where innovation, creativity, culture, and commerce come together to shape the future of African beauty.Taking place 4–5 October 2026 at the prestigious Sandton Convention Centre in Johannesburg, South Africa, the event offers an exceptional business and networking environment in the heart of Africa's commercial capital. Seamlessly connected to the iconic Sandton City shopping precinct and surrounded by world-class hotels, restaurants, and entertainment venues, the venue provides unmatched convenience and a premium experience for exhibitors and visitors alike.AIHBF 2026 will showcase hundreds of products and services across haircare, skincare, cosmetics, barbering, nails, aesthetics, fragrances, wellness, salon furniture, professional equipment, packaging, and beauty technology. Visitors will have the opportunity to discover the latest innovations, meet leading international and African brands, source new products, and build valuable business relationships with manufacturers, distributors, and suppliers.[slider uploads/blogs/jIn05SZQjL9v3nFJBFRxzX0MXTajIB4T8k7dUyZm.jpg, uploads/blogs/USPCXdwxUKfVVHxABDDEz83hVwROTJHN5QPtVeTP.jpg, uploads/blogs/7KJxj8HnjUXlGg0YXXYAzG5S5jiLlK3fHMuyAFPi.jpg]The exhibition floor will be brought to life through an exciting programme of live demonstrations, interactive workshops, exclusive product launches, educational masterclasses, and expert-led presentations. Attendees will experience first-hand the newest techniques, emerging trends, and breakthrough technologies that are transforming the professional beauty industry across Africa and beyond.One of the highlights of AIHBF 2026 will be the ultimate Hair, Beauty & Nail Competition Finals, where the continent's most talented stylists, barbers, make-up artists, nail technicians, and beauty professionals will compete in a spectacular showcase of creativity, technical excellence, and innovation. These competitions celebrate African talent while providing inspiration for the next generation of industry professionals.The fair also features a dynamic conference programme, bringing together respected industry leaders, entrepreneurs, educators, influencers, and innovators to discuss the trends and opportunities shaping the future of beauty. Sessions will explore topics including business growth, digital marketing, sustainability, professional education, emerging consumer preferences, technology, product development, and expanding into new African markets.[carousel uploads/blogs/797UyCerBSVb8X4YGOdfRGDuZIaVBOfqxvEsW2yf.jpg, uploads/blogs/vmRwHL6LNK6j95LmYkQcUDIgqRb6dGgS66gtYNeg.jpg, uploads/blogs/USPCXdwxUKfVVHxABDDEz83hVwROTJHN5QPtVeTP.jpg]Committed to supporting the growth of the African beauty economy, AIHBF serves as a powerful catalyst for trade and investment by connecting local businesses with international partners and creating opportunities for collaboration across the continent. The event provides an ideal platform for brands looking to launch products, expand distribution networks, strengthen industry relationships, and engage directly with thousands of qualified beauty professionals and decision-makers.Whether you're a salon owner searching for the latest products, a distributor seeking new brands, a beauty entrepreneur looking for inspiration, or a passionate professional eager to stay ahead of the latest trends, the Africa International Hair & Beauty Fair 2026 offers an unforgettable experience where style, culture, education, and business converge.Join Africa's leading beauty event and discover the people, products, ideas, and innovations driving the future of hair and beauty across the continent.

Beauty West Africa returns bigger than ever, expanding into five exhibition halls for the first time in response to unprecedented exhibitor demand and the continued growth of the region's beauty and personal care sector. Bringing together hundreds of leading local and international exhibitors and showcasing thousands of products and innovations, the exhibition offers three action-packed days dedicated to sourcing, networking, education, and business development.From skincare, haircare, cosmetics, fragrances, barbering, salon equipment, aesthetics, wellness products, and packaging solutions to the latest beauty technologies, visitors can discover a comprehensive range of products and services under one roof. Live demonstrations, product launches, expert-led seminars, and networking events create an ideal environment for professionals to stay ahead of market trends and build valuable business relationships.West Africa is one of the world's fastest-growing beauty and personal care markets, driven by rapid urbanisation, a young and increasingly style-conscious population, expanding retail channels, and rising disposable incomes. Consumer demand for innovative, high-quality, and affordable beauty products continues to create exceptional opportunities for manufacturers, distributors, retailers, and brand owners looking to establish or strengthen their presence in the region.Beauty West Africa provides direct access to high-volume trade buyers and key decision-makers from some of the region's most influential wholesale and distribution hubs, including BBA Market, Onitsha Main Market, Singer's Market, and Makola Market (Ghana). These markets serve as major gateways for the distribution of beauty and personal care products across Nigeria, Ghana, and neighbouring West African countries, making the exhibition an essential meeting place for businesses seeking new partnerships, expanded distribution networks, and long-term growth throughout the region.Whether you are launching a new product, searching for distributors, sourcing the latest innovations, or expanding into one of Africa's most dynamic consumer markets, Beauty West Africa offers an unmatched platform to connect with thousands of qualified buyers and unlock new business opportunities across the continent.SkincarePerfumes & FragrancesHaircareMakeup & CosmeticsSpa & Salon EquipmentPersonal CareReach decision-makers driving a $1.1bn+ beauty import market in Nigeria.Meet 350+ vetted hosted buyers from Ghana, Côte d’Ivoire, Senegal, Benin, Togo, South Africa, Kenya, Rwanda, and beyondMarket PotentialWest Africa is emerging as one of the world's most dynamic beauty and personal care markets, driven by rapid urbanisation, a growing middle class, increasing disposable incomes, and a young, fashion-conscious population eager to embrace new brands and beauty trends. With strong demand across haircare, skincare, cosmetics, fragrances, and wellness products, the region presents significant opportunities for international manufacturers, distributors, and retailers looking to expand their presence in Africa.Nigeria, the region's largest economy and most populous nation, continues to lead this growth. In 2025, the country's beauty and personal care market is valued at US$10.17 billion, with the personal care segment alone accounting for US$4.82 billion. Skincare, colour cosmetics, fragrances, and professional beauty products are all experiencing sustained growth as consumers seek higher-quality, innovative, and value-driven solutions.Consumer preferences are also evolving rapidly. Demand for natural, organic, vegan, and eco-friendly beauty products continues to increase as awareness of health, wellness, and sustainability becomes more widespread. Brands that offer ethically sourced ingredients, environmentally responsible packaging, and products tailored to African hair and skin types are particularly well positioned to capture market share.Digital commerce is transforming the beauty industry across the region. Nigeria's online beauty and personal care market is projected to generate more than US$450 million in sales during 2026, with annual growth expected to average 15.7% through 2030. By the end of the decade, more than 21 million consumers are expected to purchase beauty and personal care products online, creating new opportunities for brands to reach customers through digital channels and social commerce.Social media platforms, beauty influencers, and content creators are playing an increasingly important role in shaping purchasing decisions, accelerating product discovery, and driving demand among younger consumers. This trend is also fuelling the popularity of locally produced, culturally inspired, and African-made beauty products that combine traditional ingredients with modern formulations.Beyond Nigeria, Francophone West Africa is becoming an increasingly attractive market for beauty suppliers and investors. Countries across the region are expected to account for a growing share of West Africa's beauty imports, particularly in high-demand categories such as wigs, hair extensions, hairpieces, haircare products, and salon supplies. Expanding retail networks, improving distribution channels, and rising consumer spending are creating new opportunities for brands seeking to establish an early presence in these fast-developing markets.For companies looking to enter or expand within Africa, West Africa offers a unique combination of scale, growth, innovation, and consumer demand—making it one of the most promising beauty and personal care markets for long-term business success.About the OrganisersBtoB Events is one of the world's fastest-growing exhibition and events companies, dedicated to creating high-impact trade platforms that connect businesses, industries, and markets across Africa and beyond. Established by partners with more than 40 years of combined experience in senior leadership positions at leading multinational exhibition and media organisations, the company has built a reputation for delivering professionally managed events that generate measurable business results.Its growing portfolio includes some of Africa's largest industry-specific exhibitions and conferences, as well as established trade shows in the United Kingdom, bringing together manufacturers, distributors, buyers, investors, and decision-makers from around the world. Each event is designed to showcase innovation, facilitate knowledge sharing, and create valuable opportunities for networking, sourcing, and business development.Driven by deep industry expertise and a hands-on management approach, BtoB Events works closely with exhibitors, sponsors, partners, and visitors to ensure every event delivers maximum value and return on investment. From targeted marketing campaigns and hosted buyer programmes to educational conferences and strategic matchmaking initiatives, every element is focused on creating meaningful engagement and long-term commercial partnerships.

The International Cosmetics, Beauty & Hygiene Exhibition returns to Abidjan from April 1–3, 2027. CBH Expo brings together global beauty brands, innovators, and industry leaders shaping the future of cosmetics and personal care across Africa. Discover breakthrough beauty trends, connect with powerful buyers, and expand your brand into one of the fastest-growing markets in the regionSecure your stand today and showcase your products where global beauty meets Africa’s rising market for cosmetics and beauty products.Market PotentialCôte d’Ivoire is one of the fastest-growing economies in West Africa, offering significant opportunities in the fashion and textile sector. With a rapidly increasing young population and a rising middle class, the demand for textile products is growing steadily.Since local production is not yet sufficient, the import of high-quality fabrics, ready-to-wear clothing, and fashion accessories presents a major trade opportunity. Countries with strong textile industries, can benefit from this expanding market. The government provides incentives such as tax reductions and customs facilitation to attract investors.Additionally, the African Continental Free Trade Area (AfCFTA) offers easier access to regional markets. Consumers show great interest in high-quality textile products imported from Europe. The fashion industry presents a unique opportunity for innovative brands that combine traditional African designs with modern styles. Investing in Côte d’Ivoire’s textile and fashion sector can be a strategic move to take advantage of this growing market.About the OrganizersSince its inception, ATLM Expo has been a pioneer in the industry, raising awareness and welcoming hundreds of businesses across Europe, Asia, and Africa. With successful fairs organized in countries such as Azerbaijan, Morocco, Nigeria, Algeria, Iraq, Russia, Ukraine, Romania, Bulgaria, Italy, Czech Republic, Croatia, Egypt, Tunisia, Rwanda, South Africa, Kenya, UAE, Kazakhstan, India, and Iran, ATLM Expo continues to expand its international fair organization network each year.The company's mission is to create new market opportunities for participants in developing countries and contribute to the growth of their exports.The company effectively hosts events in industries including construction, real estate, food, bakery, cosmetics, fashion, HVAC-R, and decor, proudly organizing dozens of fairs annually.

PERFORA EXPO AFRICA is Africa's premier international trade fair dedicated to the beauty, hair, fragrances, wellness, health, and personal care industries. Bringing together leading global brands, manufacturers, distributors, wholesalers, retailers, salon professionals, and industry innovators, the exhibition serves as a dynamic platform for discovering the latest products, trends, and business opportunities shaping the African market.Recognized as one of the continent's most influential beauty, health, and fitness trade events, PERFORA EXPO AFRICA provides an unparalleled opportunity for trade professionals to connect directly with exhibitors over three productive days. Visitors can explore new product launches, establish valuable partnerships, identify reliable suppliers, negotiate distribution agreements, and gain insights into emerging consumer trends across Africa's rapidly expanding beauty and wellness sector.Whether you are looking to source innovative products, expand your business network, or enter new African markets, PERFORA EXPO AFRICA offers a focused B2B environment where meaningful conversations lead to lasting business relationships and sustainable growth.Product SectorsCosmetics & SkincarePersonal Care & HygieneHair, Nails & Salon SuppliesMachinery, Packaging, Raw Materials & Contract ManufacturingFragrance Compounds and Finished FragranceSPA EquipmentFitnessThe fair is only open to trade visitors. Access is not available to private visitors.The exhibition plays a vital role in the growth and development of the industry, with a solid representation of global products and brands. This is the place to be to know what’s trending in the beauty, health and fitness industry.About the OrganiersOrganized by Trade and Fairs Consulting (TFC), a German based consulting & event organizing agency with regional African offices. Trade and Fairs Consulting GmbH supports governments in promoting Industrial Zones to international investors. Due to its network to over 60 important countries TFC GmbH is your perfect partner to get international investors.The company also advises international organizations in supporting specific industry groups through trade mission and workshops. Part of our professional activity is the B2G and B2B meetings between selected governments, regions and enterprises.