In a groundbreaking move to modernize and enhance salon experiences, leading haircare brand Wella has entered a strategic partnership with pioneering tech company Digmi. Together, they aim to introduce state-of-the-art, sustainable digital tools that elevate salon efficiency, streamline operations, and create a more engaging experience for customers. This collaboration marks a significant step toward setting a new standard for Swedish beauty salons, blending innovation with sustainability to shape the industry’s future.

Enhancing Salon Operations with Digital Innovation

The partnership grants salons access to an advanced suite of digital solutions, including interactive screens, marketing platforms, and seamless payment systems. By merging Wella’s rich library of educational and inspirational content with Digmi’s cutting-edge digital technology, salons can create immersive and dynamic customer interactions. These solutions not only enhance client engagement but also optimize administrative workflows, allowing hairdressers to dedicate more time to their artistry and customer service.

“We want to equip Swedish beauty salons with the most advanced tools to embrace the future,” says Jon Berglund, CEO of Digmi. “With Wella as our partner, we can provide innovative solutions that streamline daily operations while adding value to the customer experience.”

A Sustainable and Inspiring Future for Salons

Wella’s partnership with Digmi also underscores a shared commitment to sustainability and long-term industry growth. Digmi’s digital ecosystem enables effortless integration of marketing campaigns, entertainment features, and payment solutions directly at the salon chair, fostering an efficient, customer-centric approach that drives sales and enhances satisfaction.

“This collaboration is a reflection of our mutual dedication to empowering salons for greater success,” says Leena Elmgren, Country Manager at Wella. “By joining forces with Digmi, we can deliver solutions that inspire, simplify operations, and create a seamless salon journey for both professionals and clients.”

Through their combined expertise, Wella and Digmi are committed to shaping a stronger, more innovative, and future-proof salon industry in Sweden. By embracing digitalization and sustainable advancements, the partnership sets a new benchmark for excellence in the beauty sector.

“We look forward to further developing the salon industry alongside Wella,” concludes Jon Berglund. “This collaboration is a key milestone in our vision to create modern, inspiring, and sustainable salon environments where hairdressers and customers alike can thrive.”