Cosmetista Expo North & West Africa stands as the leading trade show for beauty, cosmetics, and wellness in Africa, serving as a dynamic platform for industry professionals from across the continent and beyond. The event fosters strategic partnerships, drives business growth, and showcases the latest innovations in the global beauty sector, making it an essential gathering for brands, manufacturers, distributors, and retailers.

Following seven highly successful editions, the much-anticipated 8th edition of Cosmetista Expo North & West Africa is set to take place from May 3 to 6, 2025, in Casablanca, Morocco.

Africa's cosmetics industry is experiencing significant growth, driven by a combination of demographic trends, economic development, and evolving consumer preferences.

Market Size and Growth

As of 2024, the African beauty and personal care market was valued at approximately €15 billion, with an annual growth rate between 8% and 10%, surpassing the global average of around 4%. Projections indicate that by 2030, the market could exceed €20 billion, coinciding with the continent's population reaching 1.5 billion. 

Key Markets in Africa

South Africa: In 2022, South Africa's cosmetics sector generated €5.5 billion in revenue, with the majority of sales occurring through structured distribution channels. 

Nigeria: Anticipated to reach €6 billion by 2030, Nigeria is emerging as a significant player in Sub-Saharan Africa's beauty and personal care market. 

Product Segmentation

Hair and body care products dominate the Sub-Saharan beauty market. While facial products and makeup currently hold a smaller market share, they present substantial growth potential as consumer interest diversifies. 

Consumer Demographics and Preferences

Africa's rapidly expanding middle class, which has tripled in size over the past 30 years, is a primary driver of increased demand for cosmetics. Consumers are seeking high-quality products that are both reliable and affordable, often alternating between local and international brands based on lifestyle, cultural practices, and purchasing power. 

Investment Opportunities

The continent's youthful population and rising disposable incomes create a booming market for cosmetics. Untapped demand, abundant natural resources for production, and digital growth make Africa a high-potential investment destination. 

In summary, Africa's cosmetics industry is poised for substantial expansion, offering numerous opportunities for businesses and investors to engage with a dynamic and evolving market.

A Key Event in Africa’s Thriving Cosmetics Industry

Cosmetista Expo North & West Africa has firmly established itself as a cornerstone event in Africa’s cosmetics industry, drawing more than 19,000 visitors from around the world. The expo is a prime venue for discovering cutting-edge beauty trends, breakthrough innovations, and high-quality products from both renowned global brands and emerging companies, particularly those specializing in natural and organic beauty solutions.

A Diverse Range of Beauty and Cosmetic Products on Display

Attendees will have the opportunity to explore an extensive range of products and services, including:

• Professional Equipment for Beauty Parlors & Spas
• Hair Care Solutions
• Body & Facial Care Products
• Nail Care Innovations
• Makeup & Cosmetics
• Organic & Natural Beauty Products
• Personal Hygiene Essentials
• Anti-Aging & Skincare Treatments
• Fragrances & Perfumes
• Body & Facial Treatment Devices
• Dietary Supplements for Beauty & Wellness
• Raw Materials for Cosmetic Production
• Packaging Solutions & Machinery for the Cosmetics Industry

An Expanding Global Presence

Held in a 4,500-square-meter exhibition space at the International Fair of Casablanca AMDIE (formerly OFEC), the previous edition of the event hosted over 130 exhibitors, showcasing nearly 700 brands from across Europe, Brazil, North America, Asia, and Africa, with a strong focus on the Moroccan market.

Exhibitors ranged from established industry leaders to innovative startups, presenting a diverse selection of skincare, haircare, makeup, perfumes, natural cosmetics, and professional beauty equipment.

A Dynamic Program: Live Demonstrations, Workshops & Conferences

Beyond the exhibition, Cosmetista Expo North & West Africa offers a comprehensive program of live shows, interactive demonstrations, and hands-on workshops, providing visitors with valuable insights into the latest beauty techniques and product innovations. Additionally, expert-led conferences deliver in-depth discussions on industry trends, emerging technologies, and market opportunities, making the event a must-attend for:

• Spa Owners & Beauty Salon Operators
• Distributors & Retailers
• Manufacturers & Suppliers

Why Attend?

By attending Cosmetista Expo North & West Africa, professionals gain exclusive access to the latest product launches, cutting-edge technologies, and invaluable networking opportunities, reinforcing the event’s status as the leading trade fair for the beauty and cosmetics sector in Africa.

Register to attend Casablanca from May 3-6, 2025, and be part of the future of beauty in Africa!