O’Bao, the leading brand for sustainable natural cosmetics in Kenya, announced its collaboration with renowned beauty icon and entrepreneur Suzie Wokabi. Starting January 2025, Suzie Wokabi will officially take over as CEO of O’Bao, driving the brand’s mission to become a pioneer in natural, sustainable skincare products.

A Vision for Kenya: Sustainable Natural Cosmetics by Kenyans for Kenyans

Suzie Wokabi, founder of SuzieBeauty and a trailblazer in Kenya’s beauty industry, is globally recognized for her innovative approaches and dedication to African beauty. Her decision to join O’Bao is deeply rooted in her passion for the company’s vision and values:

• Sustainability: O’Bao blends natural ingredients such as Baobab oil and Spirulina with eco-friendly production methods.
• Local Roots: Products are developed and manufactured in Kenya – by Kenyans, for Kenyans and beyond.
• Effective Skincare: O’Bao’s natural ingredients deliver quality and results, tailored to the unique needs of African skin.

“I am truly inspired by O’Bao and its mission to unite Africa’s beauty and sustainability in one brand. It is not just a brand; it is a movement that proves Kenya can create world-class natural cosmetics,” says Suzie Wokabi.

A New Chapter for O’Bao

Suzie Wokabi brings over two decades of experience in the beauty industry, having built SuzieBeauty into Kenya’s first homegrown professional beauty brand, and the newly launched SB Dada, an introduction into beautytech in make-up. Her entry into O’Bao marks a pivotal moment in the company’s journey. As CEO, she aims to:

• Drive Product Innovation: Expand product lines based on emerging trends and local needs.
• Enhance Brand Awareness: Position O’Bao as the leading natural cosmetics brand in East Africa and beyond.
• Strengthen Sustainability: Focus on local supply chains and environmentally conscious production.

A Milestone for Kenya’s Beauty Industry

Suzie Wokabi’s transition to O’Bao is not just a personal decision but also a statement to Kenya’s beauty industry. “The future of cosmetics lies in sustainability, local entrepreneurship, and leveraging our natural resources. With O’Bao, I want to showcase that Kenya can be not just a consumer but also a producer of world-class cosmetics,” says Wokabi.

About O’Bao:

O’Bao is a Kenyan brand for sustainable natural cosmetics, creating high-quality products from natural, locally sourced ingredients. Dedicated to promoting African beauty and environmental consciousness, O’Bao has positioned itself as a leader in the natural cosmetics sector.

About Suzie Wokabi:

Suzie Wokabi is the founder of SuzieBeauty and SB Dada, and is one of Africa’s most influential figures in the beauty industry. With her passion for African beauty and entrepreneurial spirit, she has revolutionized Kenya’s cosmetics landscape.